Once I went into a departmental
store to buy a commodity. I was surprised at how many brands of that commodity I
could find in the market. Finding different brands was one thing, making up my
mind about which one to settle for was another. One of the store attendants
walked up to me and I soon discovered he had sensed my confused state from
afar.
“They are all nice brands but
pick this one. It’s in vogue”, he assured.
Of course, it was in vogue. I
remember watching the ad on TV the other day. How amusing it was! The radio
advert was quite humorous as well. No one should forget such comedy in a hurry.
But the expression ‘in vogue’ which the store attendant uttered sealed the
deal. My mind was made up and I was ready to settle for what was in vogue. If
only to feel among, I was more ready to spend my money on that particular
brand.
So when next you desire a
commodity, career, property or whatever thing is in vogue, ask yourself again
and again, ‘is it a want or a need or just something in vogue?’